Marketing and Converse Question Essay

NeedProtection for the feetWantsCheap shoes which are comfortable and customizable.Demands rising artists, designers and musicians wearing Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg Converse to feature a shoe by their favourite artist.Question 3Production conceptThe idea that consumers will favour the products those are for sale and highly affordable, and the idea that the company focus on improving production and distribution efficiency.Product ideaCostumers will favour the products that offer the most quality, performance and features. Therefore the company should focus on qualification constant product improvementsSelling ConceptThe idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort.Marketing conceptThe marketing philosophy that holds that achieving organizational goals depends on wise(p) the needs and wants of target markets and delivering that desired satisfaction better than competitors does. Almost every red Chuck discourse sold goes to Global Fund.Question 4Converse sees its role as one of making broad products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks Converse rides a fine line How many limit editions and upscale design can the brand produce without losing its image as a non marketing marketer. How hot can the brand become without losing the core costumers who love the precisely because it isnt popularQuestion 5Converse has been very careful in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer experience should be driven by the costumer.