Best Buy Business Analysis

exceed steal Contemporary Business Abstract This research paper focuses on the functionality of outflank buys web turn up. It further discusses the how trump Buy promotes their products. There is a description well-nigh how their website informs the consumer closely the capabilities of their products. Further there is an evaluation of the tie data which includes the many picks for contacting them. Due to the large compartmentalization of the products offered by trump Buy there ar many ways for them to customize products to the client needs which they attribute their sustainability.Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporations privateness policy and response to a security breach with recommendations on how to pr burden further compromises. Describe and evaluate a major corporations Website in these four areas (1) product teaching, (2) corporations contact teaching, ( 3) customization of products for customers, and (4) customer information at purchase. top hat Buy Incorporated, founded by Richard Schulze in 1966, is a top provider of electronics (Form 10K, 2011).Best Buy is also a Fortune 500 hundred company is considered the largest retailer in its class who dominates the market by accounting for 21 percent of the market (Form 10K, 2011). Best Buy Inc is also globally diverse with stores in Canada, China, United Kingdom and Mexico (Form 10K, 2011). Best Buy conduct online operations with many different brand names BestBuy. com, BestBuy. ca, BestBuy. co. uk, BestBuyMobile. com, CarphoneWarehouse. com, Five-Star. com, FutureShop. ca, Geek Squad, Magnolia Audio Video, Napster. om, and PhoneHouse. com (Form 10K, 2011). Each brand name targets a specific market internationally. Best Buy employs a robust website which features all of their electronics, home office and entertainment products, appliances and services. When selecting an item the consu mer has access to a multitude of information about the product. For example, when selecting a flat screen tv the first thing that stands out is free shipping then right underneath is the price, both which is very important to the consumer.Also on this page are opinion card advertising and solicitation, protection plans and the buy back program. Additionally they have a general description of the product features which gives basic information about the television. As a show of confidence in their product and the service they provide, there is a contribution dedicated for customer reviews where those who has experienced the product rout out voice their opinion on a 1 to 5 scale. Best Buy shows the individual reviews and an average of the totals.This can prove valuable to the consumer when needing the opinion of soulfulness that has experienced the products functionality to give an assessment of its operation. Additionally there is a specification section which gives more detaile d description about the characteristics of the product. Further there is a learn section which educates the consumer about the featured terms used when reading technical information on the product and a featured guide section which gives detailed information about research and development of the various types of products.Finally Best Buy offers a accessories section which give the customer suggested product that are compatible to the specific item which also can be purchase from their store. Best Buys corporate contact information link presents the customer with a whole host of information about the organization. The about best buy link opens the book about the company. This link gives stock quote and the modish news releases on what the company is offering, tips on shopping and more.There is also information on careers, a link for the investors and developers, sustainability, community relations, site map, and affiliate programs. The contact us link offers many avenues in which to contact several departments within the corporate umbrella. The Best Buy corporate customer care supplies their postal and netmail addresses and phone number. There is also a means to get in contact with the public relations department and vendor inquiries.On the Sustainability link Best Buy takes pride in educating customers on technology so they can make the correct decisions when in the market to purchase products to fit their use (Sustainability, 2011). Their site states, Through education, influencing public policy and driving industry innovation, we want to help you learn about technology solutions and how to use them to enrich your life and our world at the same time (Sustainability, 2011). With the large variety of products and their willingness to educate consumers on their products shows they make a great ffort to satisfy their customers needs and to influence them to purchase products from them. When checking out Best buy provides the customer and option to purchase mat ching accessories and protection packages. Then there is an opportunity to subscribe as a recurring customer by checking out and building your profile which will save the customers information for future purchases that will speed up the checkout process or there is an option to check out as a guess which will only save the consumers information for the purpose of checking out.Either way at this point is where the customer enters billing information to include name, address, phone number, and e-mail address. Once the free delivery date has been selected then the customer is directed to the payment method windowpane where the option to pay using a credit card or PayPal to pay for the items. This page also offers links to conditions of use, legal notices, and covert policy. On the privacy policy link Best Buy Web site employs TRUSTe and uses encryption technology to protect personal information.Describe and evaluate three (3) of the corporations Internet marketing strategies and the competitory advantages its Website provides. Best buy utilizes differentiating product by applying the positioning concept by establishing their products in the mind of the consumers as soon as you visit their web site. They accomplish this by showing an array of products to gain the attention of the customer giving the impression since they have a large variety of products then there will be an item the consumer will want to buy.In comparison the H. H. Gregg site which has a limited selection to choose from. Best Buy also uses the provide information strategy providing detailed information about each of their products and affording customers to write a review about their purchases gives the customer the near up to date information about their experience with their new item. In marketing, people, is a very important element in the promotion of the organizations product (3 Keys, 2009). watchword of mouth is the most effective advertisement to influence others to patronize the compan y (3 Keys, 2009). They also accentuate product value by offering extended guarantee plans in addition to the factory warranty and they have also implemented a buy back plan where the customer buys into the plan which guarantees the price Best Buy will pay for product purchased. All of these incentives prove Best Buy backs and has a strong confidence in their wide variety of products which gives them the competitive advantage.Analyze and evaluate the corporations privacy / security policy and the corporations response to the security breach. Best Buy employs TRUSTe and encryption technology to protect the privacy of their customer personal information (Privacy, 2011). Within their privacy policy they advertise they take the customers privacy seriously (Privacy, 2011). It tells what information is collected, how its used, how its shared how they protect you information, and the customer choices regarding their personal information (Privacy, 2011).They collect highly sensitive informa tion to include name, postal address, e-mails address, phone number, credit card number, drivers licenses number, social security number when applying for credit and demographic information (Privacy, 2011). All of which if compromised would cause grave consequences for their customers. Additionally Best Buy admits they collect information through cookies which saves data on the customers personal computer (Privacy, 2011). But advertises the cookies are used to create a individualised shopping experience on their websites (Privacy, 2011).Best buy uses this information for marketing practices, customers transactions, research and analysis, managing customer accounts, e-mail communications, and advertising (Privacy, 2011). They maintain this information for as long and the customer has an account with them and to comply with legal issues (Privacy, 2011). Best Buy shares customers information within their organizations other websites and legal stage may require (Privacy, 2011). There is also a disclaimer Best Buy will share personal identifiable information in the event of a sale, merger, or disbanding (Privacy, 2011).Best Buy victim to cyberpunks recently which acquired access to customer files (Security Breach, 2011). Their reaction to the security breach was to inform customers of the breach and warned them to ignore emails intercommunicate for confidential information but acknowledged there credit card information was safe (Security Breach, 2011). Recommend and provide rationale for two (2) methods and/or tools to look into greater security for customers One thing which seems to stick out the most is Best Buy will share personal identifiable information in the event the company disbands. It would be better to purge this information to avoid compromise.When disbanded there is no guarantee the information would have the same protection engines in place as the company had while in business. There is not any mention of an outside computer security organizatio n to monitor their systems for hacking. Since hacker have stepped up their effort and have been successful on many occasions it would be wise to step up security measures in entrap to prevent future compromise. Conclusion This analysis was conducted to provide a description of best Buys website and its functionality. How the products are displayed, promoted and the robust details they give about each of their item.Best Buy uses many marketing strategies to promote their products which give them the competitive advantage. Additionally there is a look in Best Buys security practices and a how compromises are handled. References United States Securities and Exchange Commission Form 10K (2011, May). Best Buy Corporation, Commission shoot Number 1-9595. 4-7. Retrieved November 25, 2011, from http//phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9NDI0NDcyfENoaWxkSUQ9NDM5MjU1fFR5cGU9MQ==&t=1. Best Buy. com (2011). Sustainability Report. Retrieved November 25, 2011, from http//sust ainability. bby. com/management-approach/sustainable-solutions/.DesignDamage. com (2009, July). 3 Keys to Improve Your Brand in Social Marketing. Retrieved November 26, 2011, from http//www. designdamage. com/tag/best-buy/. Best Buy. com (2011, July). Privacy Policy. Retrieved November 26, 2011, from https//www-ssl. bestbuy. com/site/olspage. jsp? id=cat12102&type=page&contentId=1218227255732&entryURLID=pcat17011&entryURLType=page&h=488. MPRNEWS (2011, April). Best Buy, US Bank Among Companies Warning of Security Breach. Retrieved November 26, 2011, from http//minnesota. publicradio. org/display/web/2011/04/04/data-breach-best-buy-epsilon/.