Analysis of Cadburys Essay -- Business Management Companies Essays

Analysis of CadburysBackground to businessThe Cadburys company started manufacturing coffee berry in Birmingham in1824. It was repose up by Mr. John Cadbury. In the yr 1847 the companychanged when John and his brother Benjamin became partners and thecompany became kn receive as the Cadbury Brothers of Birmingham. A year later on the retail side of the business, which was allocated in BullStreet was passed to nephew, Richard Cadbury Barrow. In February 1854the company received their first Royal warrant as manufacturers ofcocoa and chocolate to pouf Victoria. The company still holds theroyal warrants of appointment.In 1861 both Richard and George Cadbury took over the business whentheir father retired. The Cadbury brothers were dissatisfied with thequality of cocoa products that were be produced by manufacturersincluding their own, for this rationalness the brothers wished to melioratethe quality of Cadbury cocoa products as to help the business tosurvive and prosper. The brothe r visited to the Van Houten Factory inHolland, after the visited the Cadbury brothers, started using a sore affect technique. The Cadbury brothers introduced this new processfor pressing cocoa butter from cocoa beans, the process made a morepalatable cocoa essence.The company remained in Birmingham for 32 years and by then thefactory had become too small for the worker force. The brothersdecided that they had to happen upon the factory to larger premises. Thesource of the name beneath is cadburys.co.uk site.Why should an industrial ara be squalid and depressing? Bothbrothers asked.Why should not the industrial worker enjoy country fashion andoccupations without creation separated from his work?If the country is a good place to live in, why not to work in?In 1878 the company was move to Bournville. later the death of RichardCadbury in 1899, the Cadbury business became a private limitedcompany Cadbury Brothers Limited. George Cadbury became the Chairmanof the Companys new Boar d. The other directors were Barrow andWilliam A. Cadbury (sons of Richard) and Georges own two sons, Edwardand George Cadbury Junior.The Bournville factory site became a series of factories within afactory, as everything needed for the business was produced on site,with tin box pressing plants, cartonful qualification units, a design studio andpri... ...ainquality to their chocolate.PRICECadburys price their products competitively with their competitors.Cadburys products can be found in most local box shops, Cadburyschocolates are price at the same price as their competitorExample Cadbury whole nut would cost 35 pence, while a damage obstruction andGalaxy bar could also cost 35 pence.PLACECadbury sells anywhere where there is a demand for their products,special if there many customers that want to debauch their products.Cadbury would sell their products to shops (business) that deals withbeverages and confectionery like (Iceland, Sainsbury, Kwick Save,Tesco, Asda, Safeway) a nd also in post offices and newsagents and invending machines.PROMOTIONThrough Cadburys promotional activities it can be distinctly seen thatthey throw been guided by their promotional and marketing objectives ofmaximising profit and also to increase the sales.Achievement of these objectives enables the business to meet thebusiness objectives of being chip one product in a given market.Cadburys Company are the number one seller of chocolate confectionaryproduct on the market, in the Europe and world-wide. Analysis of Cadburys Essay -- Business Management Companies EssaysAnalysis of CadburysBackground to businessThe Cadburys company started manufacturing chocolate in Birmingham in1824. It was set up by Mr. John Cadbury. In the year 1847 the companychanged when John and his brother Benjamin became partners and thecompany became known as the Cadbury Brothers of Birmingham. A yearlater the retail side of the business, which was allocated in BullStreet was passed to ne phew, Richard Cadbury Barrow. In February 1854the company received their first Royal warrant as manufacturers ofcocoa and chocolate to Queen Victoria. The company still holds theroyal warrants of appointment.In 1861 both Richard and George Cadbury took over the business whentheir father retired. The Cadbury brothers were dissatisfied with thequality of cocoa products that were being produced by manufacturersincluding their own, for this reason the brothers wished to improvethe quality of Cadbury cocoa products as to help the business tosurvive and prosper. The brother visited to the Van Houten Factory inHolland, after the visited the Cadbury brothers, started using a newprocessing technique. The Cadbury brothers introduced this new processfor pressing cocoa butter from cocoa beans, the process made a morepalatable cocoa essence.The company remained in Birmingham for 32 years and by then thefactory had become too small for the worker force. The brothersdecided that they had to move t he factory to larger premises. Thesource of the quote below is cadburys.co.uk site.Why should an industrial area be squalid and depressing? Bothbrothers asked.Why should not the industrial worker enjoy country air andoccupations without being separated from his work?If the country is a good place to live in, why not to work in?In 1878 the company was move to Bournville. After the death of RichardCadbury in 1899, the Cadbury business became a private limitedcompany Cadbury Brothers Limited. George Cadbury became the Chairmanof the Companys new Board. The other directors were Barrow andWilliam A. Cadbury (sons of Richard) and Georges own two sons, Edwardand George Cadbury Junior.The Bournville factory site became a series of factories within afactory, as everything needed for the business was produced on site,with tin box pressing plants, carton making units, a design studio andpri... ...ainquality to their chocolate.PRICECadburys price their products competitively with their competi tors.Cadburys products can be found in most local corner shops, Cadburyschocolates are price at the same price as their competitorExample Cadbury whole nut would cost 35 pence, while a Mars bar andGalaxy bar could also cost 35 pence.PLACECadbury sells anywhere where there is a demand for their products,special if there many customers that want to buy their products.Cadbury would sell their products to shops (business) that deals withbeverages and confectionery like (Iceland, Sainsbury, Kwick Save,Tesco, Asda, Safeway) and also in post offices and newsagents and invending machines.PROMOTIONThrough Cadburys promotional activities it can be clearly seen thatthey have been guided by their promotional and marketing objectives ofmaximising profit and also to increase the sales.Achievement of these objectives enables the business to meet thebusiness objectives of being Number one product in a given market.Cadburys Company are the number one seller of chocolate confectionaryproduct on the m arket, in the Europe and world-wide.