Best Buy Business Analysis

exceed steal Contemporary Business Abstract This research paper focuses on the functionality of outflank buys web turn up. It further discusses the how trump Buy promotes their products. There is a description well-nigh how their website informs the consumer closely the capabilities of their products. Further there is an evaluation of the tie data which includes the many picks for contacting them. Due to the large compartmentalization of the products offered by trump Buy there ar many ways for them to customize products to the client needs which they attribute their sustainability.Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporations privateness policy and response to a security breach with recommendations on how to pr burden further compromises. Describe and evaluate a major corporations Website in these four areas (1) product teaching, (2) corporations contact teaching, ( 3) customization of products for customers, and (4) customer information at purchase. top hat Buy Incorporated, founded by Richard Schulze in 1966, is a top provider of electronics (Form 10K, 2011).Best Buy is also a Fortune 500 hundred company is considered the largest retailer in its class who dominates the market by accounting for 21 percent of the market (Form 10K, 2011). Best Buy Inc is also globally diverse with stores in Canada, China, United Kingdom and Mexico (Form 10K, 2011). Best Buy conduct online operations with many different brand names BestBuy. com, BestBuy. ca, BestBuy. co. uk, BestBuyMobile. com, CarphoneWarehouse. com, Five-Star. com, FutureShop. ca, Geek Squad, Magnolia Audio Video, Napster. om, and PhoneHouse. com (Form 10K, 2011). Each brand name targets a specific market internationally. Best Buy employs a robust website which features all of their electronics, home office and entertainment products, appliances and services. When selecting an item the consu mer has access to a multitude of information about the product. For example, when selecting a flat screen tv the first thing that stands out is free shipping then right underneath is the price, both which is very important to the consumer.Also on this page are opinion card advertising and solicitation, protection plans and the buy back program. Additionally they have a general description of the product features which gives basic information about the television. As a show of confidence in their product and the service they provide, there is a contribution dedicated for customer reviews where those who has experienced the product rout out voice their opinion on a 1 to 5 scale. Best Buy shows the individual reviews and an average of the totals.This can prove valuable to the consumer when needing the opinion of soulfulness that has experienced the products functionality to give an assessment of its operation. Additionally there is a specification section which gives more detaile d description about the characteristics of the product. Further there is a learn section which educates the consumer about the featured terms used when reading technical information on the product and a featured guide section which gives detailed information about research and development of the various types of products.Finally Best Buy offers a accessories section which give the customer suggested product that are compatible to the specific item which also can be purchase from their store. Best Buys corporate contact information link presents the customer with a whole host of information about the organization. The about best buy link opens the book about the company. This link gives stock quote and the modish news releases on what the company is offering, tips on shopping and more.There is also information on careers, a link for the investors and developers, sustainability, community relations, site map, and affiliate programs. The contact us link offers many avenues in which to contact several departments within the corporate umbrella. The Best Buy corporate customer care supplies their postal and netmail addresses and phone number. There is also a means to get in contact with the public relations department and vendor inquiries.On the Sustainability link Best Buy takes pride in educating customers on technology so they can make the correct decisions when in the market to purchase products to fit their use (Sustainability, 2011). Their site states, Through education, influencing public policy and driving industry innovation, we want to help you learn about technology solutions and how to use them to enrich your life and our world at the same time (Sustainability, 2011). With the large variety of products and their willingness to educate consumers on their products shows they make a great ffort to satisfy their customers needs and to influence them to purchase products from them. When checking out Best buy provides the customer and option to purchase mat ching accessories and protection packages. Then there is an opportunity to subscribe as a recurring customer by checking out and building your profile which will save the customers information for future purchases that will speed up the checkout process or there is an option to check out as a guess which will only save the consumers information for the purpose of checking out.Either way at this point is where the customer enters billing information to include name, address, phone number, and e-mail address. Once the free delivery date has been selected then the customer is directed to the payment method windowpane where the option to pay using a credit card or PayPal to pay for the items. This page also offers links to conditions of use, legal notices, and covert policy. On the privacy policy link Best Buy Web site employs TRUSTe and uses encryption technology to protect personal information.Describe and evaluate three (3) of the corporations Internet marketing strategies and the competitory advantages its Website provides. Best buy utilizes differentiating product by applying the positioning concept by establishing their products in the mind of the consumers as soon as you visit their web site. They accomplish this by showing an array of products to gain the attention of the customer giving the impression since they have a large variety of products then there will be an item the consumer will want to buy.In comparison the H. H. Gregg site which has a limited selection to choose from. Best Buy also uses the provide information strategy providing detailed information about each of their products and affording customers to write a review about their purchases gives the customer the near up to date information about their experience with their new item. In marketing, people, is a very important element in the promotion of the organizations product (3 Keys, 2009). watchword of mouth is the most effective advertisement to influence others to patronize the compan y (3 Keys, 2009). They also accentuate product value by offering extended guarantee plans in addition to the factory warranty and they have also implemented a buy back plan where the customer buys into the plan which guarantees the price Best Buy will pay for product purchased. All of these incentives prove Best Buy backs and has a strong confidence in their wide variety of products which gives them the competitive advantage.Analyze and evaluate the corporations privacy / security policy and the corporations response to the security breach. Best Buy employs TRUSTe and encryption technology to protect the privacy of their customer personal information (Privacy, 2011). Within their privacy policy they advertise they take the customers privacy seriously (Privacy, 2011). It tells what information is collected, how its used, how its shared how they protect you information, and the customer choices regarding their personal information (Privacy, 2011).They collect highly sensitive informa tion to include name, postal address, e-mails address, phone number, credit card number, drivers licenses number, social security number when applying for credit and demographic information (Privacy, 2011). All of which if compromised would cause grave consequences for their customers. Additionally Best Buy admits they collect information through cookies which saves data on the customers personal computer (Privacy, 2011). But advertises the cookies are used to create a individualised shopping experience on their websites (Privacy, 2011).Best buy uses this information for marketing practices, customers transactions, research and analysis, managing customer accounts, e-mail communications, and advertising (Privacy, 2011). They maintain this information for as long and the customer has an account with them and to comply with legal issues (Privacy, 2011). Best Buy shares customers information within their organizations other websites and legal stage may require (Privacy, 2011). There is also a disclaimer Best Buy will share personal identifiable information in the event of a sale, merger, or disbanding (Privacy, 2011).Best Buy victim to cyberpunks recently which acquired access to customer files (Security Breach, 2011). Their reaction to the security breach was to inform customers of the breach and warned them to ignore emails intercommunicate for confidential information but acknowledged there credit card information was safe (Security Breach, 2011). Recommend and provide rationale for two (2) methods and/or tools to look into greater security for customers One thing which seems to stick out the most is Best Buy will share personal identifiable information in the event the company disbands. It would be better to purge this information to avoid compromise.When disbanded there is no guarantee the information would have the same protection engines in place as the company had while in business. There is not any mention of an outside computer security organizatio n to monitor their systems for hacking. Since hacker have stepped up their effort and have been successful on many occasions it would be wise to step up security measures in entrap to prevent future compromise. Conclusion This analysis was conducted to provide a description of best Buys website and its functionality. How the products are displayed, promoted and the robust details they give about each of their item.Best Buy uses many marketing strategies to promote their products which give them the competitive advantage. Additionally there is a look in Best Buys security practices and a how compromises are handled. References United States Securities and Exchange Commission Form 10K (2011, May). Best Buy Corporation, Commission shoot Number 1-9595. 4-7. Retrieved November 25, 2011, from http//phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9NDI0NDcyfENoaWxkSUQ9NDM5MjU1fFR5cGU9MQ==&t=1. Best Buy. com (2011). Sustainability Report. Retrieved November 25, 2011, from http//sust ainability. bby. com/management-approach/sustainable-solutions/.DesignDamage. com (2009, July). 3 Keys to Improve Your Brand in Social Marketing. Retrieved November 26, 2011, from http//www. designdamage. com/tag/best-buy/. Best Buy. com (2011, July). Privacy Policy. Retrieved November 26, 2011, from https//www-ssl. bestbuy. com/site/olspage. jsp? id=cat12102&type=page&contentId=1218227255732&entryURLID=pcat17011&entryURLType=page&h=488. MPRNEWS (2011, April). Best Buy, US Bank Among Companies Warning of Security Breach. Retrieved November 26, 2011, from http//minnesota. publicradio. org/display/web/2011/04/04/data-breach-best-buy-epsilon/.

How Did the 19th Amendment Change the United States

Period History Ashley Stanton Subject How did the 19th amendment change the United States 4-23-2013 The 19 th amendment gave women the right to vote. It was proposed on June 4, 1919 and ratified on August 18, 1920. The impact of the 19 th amendment was enormous it gave women the aforementioned(prenominal) power that men had.It created a strong influence and created a huge cultural impact. It gave the women of the era much confidence and a sense that they could accomplish and do more. The life style changes in the 1920s showed how big and all important(p) the impact of the nineteenth amendment was. Women had become much more confident and wanted to use this power in other areas, too.They gave up a lot of the controlling aspects of the Victorian age, from the long and buttoned up change state to new outlooks of personal freedom they started to live outside the confines of being a house married woman and home maker women got job outside the home, they started playing sports, they shortened their dresses and bobbed their hair and had fun The Roaring mid-twenties was a new age, and an age where women first started enjoying more freedom and influence. This has continued on to this very twenty-four hours and in my opinion there is assuage work needed to do to level the space amongst men and women.Mr. Barack Obama president of the United States signed the Lilly LedBetter Fair Pay Act, which would guarantee the right of women to sue for stir pay for doing the same job as men. Even though women are still under paid , they get paid 77 cents to every dollar made by men. Women hold a value of 17 percent of the seats in Congress. There are only 6 U. S governors as women. No study party has nominated a women as president. Today after 90 years have passed women still lag behind men.

Marketing and Converse Question Essay

NeedProtection for the feetWantsCheap shoes which are comfortable and customizable.Demands rising artists, designers and musicians wearing Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg Converse to feature a shoe by their favourite artist.Question 3Production conceptThe idea that consumers will favour the products those are for sale and highly affordable, and the idea that the company focus on improving production and distribution efficiency.Product ideaCostumers will favour the products that offer the most quality, performance and features. Therefore the company should focus on qualification constant product improvementsSelling ConceptThe idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort.Marketing conceptThe marketing philosophy that holds that achieving organizational goals depends on wise(p) the needs and wants of target markets and delivering that desired satisfaction better than competitors does. Almost every red Chuck discourse sold goes to Global Fund.Question 4Converse sees its role as one of making broad products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks Converse rides a fine line How many limit editions and upscale design can the brand produce without losing its image as a non marketing marketer. How hot can the brand become without losing the core costumers who love the precisely because it isnt popularQuestion 5Converse has been very careful in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer experience should be driven by the costumer.

SCI Case Study

1. Why did Allens heart rate and line of business pressure fall in this time of emergency (i.e. at a time when youd assume just the opposite homeostatic response)? Pg. 969 This occurred because Allens spinal cord has decreased perfusion due to damage, and a humiliated vertebral bone. Also, there has been a disruptions of the sympathetic fibers of his autonomic nervous system therefore it can no longer stimulate the heart. Allen likely has spinal wallop.2. Upon admission to the hospital, Allens breathing was rapid and shallow, can you explain why? Pg. 969 Due to Allens fall he likely has an incompetent diaphragm due to injuring a cervical segment. This would alter effect the lower motor nerve cells and external intercostal muscles. This would cause his chest roentgen ray to show a decreased lung expansion. This may have caused Allen to have to go rapid shallow breaths to sustain oxygenation. Overall, interruption of spinal vexation to the respiratory muscles would also expla in his acidotic state.3. Why did Allen lose both(prenominal) sensation to his arms and all sensation from the stop number trunk down? This is because Allens C5 segment was injured. Therefore, the dorsal column tracts and spinothalamic tracts were altered. This would cause Allen to have lost and decreased sensations.4. Why did Allen have dry skin and a fever upon admission to the hospital? pg. 970 The rationale for the dry skin and fever is that Allen had lack of sympathetic and hypothalamic control. Therefore, his body adapted to the temperature of the environment as wells as attempting to increase extracellular fluid. Overall, spinal shock would result in these symptoms along with decreased sweat production resulting from decreased sympathetic motor neuron stimulation.5. found on the physical exam findings, which vertebral bone do you think was scissured? Give reasons for your answers? Pg. 969 Based on the physical findings I would say Allens breaking occurred at C5. I believ e this iswhere the fracture occurred because Allen had minimal biceps brachial stretch reflex, was able to set his shoulders and tighten them, and could tighten his biceps.In addition Allen could not raise his arms against gravity, had flaccid lower extremities, and was without triceps or wrist extensor reflexes, and other muscle stretch reflexes were absent. If the fracture was at C4-5 Allen would not be able to shrug his shoulders and if the fracture was at C7 he could extend his flexed arms. drop dead of FormBottom of Form6. What is the conventionalism pH of blood? Why was Allens blood pH below normal? Pg. 970-971. The normal blood pH is between 7.35 and 7.45. Allens blood was acidotic due to a decrease in lung expansion and an alteration in the perfusion to his spinal cord. He also has an alteration in spinal innervation to the respiratory muscles including the phrenic nerve that controls the diaphragm. This would further cause Allen to not be able to adequately take in enoug h oxygen and blow off enough CO2 to adequately have spoil exchange, within the alveoli. Respiratory failure.7. What is the primary muscle of breathing? What nerve initiates this muscle? The primary muscle of respiration is the diaphragm. The nerve that initiates this muscle is the phrenic nerve.8. Which spinal neurons to the nerve you named in question 7? Pg. 969. The cervical spinal nerve C3-5 innervate the phrenic nerve. These are the lower motor neurons.9. By four days later the injury, some of Allens signs and symptoms had changed. Allens arm muscles were still flaccid, yet his leg muscles had become spastic and exhibited misinform stretch reflexes. Use your k at presentledge of motor neural pathways to explain these findings. Pg. 969. Allen is experiencing these signs and symptoms because he is his spinal shock is now resolved. Therefore his lower motor neurons will then be able to fire impulses unlike the upper motor neurons due to the injury being at C5. Therefore, due to his cervical injury muscle spasticity, vesica activity, and reflex activity will begin. This is called spastic paralysis.10. Why did Allen suffer from urinary head trip? Pg. 970. Allen suffered from urinary incontinence because of autonomic dysfunction. Initially autonomic dysfunction causes an areflexic bladder, also known as a neurogenic bladder. This doer his bladder had zero ability to contract. Autonomic dysfunction then leads to urinary retention.

Chopin’s Homeland Essay

Leaving Waradage at his 20 long time nonagenarian because of the uprising, with the strong homesick mood, Chopin brings a handful of Po wreaks soil to Paris with him. After he settles down well in Paris, nutrition peacefully as a composer without war or uprising, he becomes so sad every day. He composes 60 Mazurkas when he is in Paris theyre more ilk character pieces, development exalt melodies and intricate harmonies to express wistful memories and homesickness seemingly without remedy. With the longing for homeland in his residuum tonetime, he becomes more and more sick and he is gone when he is 39 years old. Everyday after he bring outs Warsaw, he is struggling in the pain of homesickness. But he never comes back in his rest 19 years, eventide once time. After he is died, his funeral is established in Warsaw. With Mozarts requiem, his body is burn down in the Warsaws soil and he comes back the homeland finally.Chopins smelling is so sad and impressive as his works. E very time when I play his Mazurka, I even smell I can see the young and talent man who holds a soil of Poland, with tears on his face. Besides being sad for him, I begin to wonder other questions Why non he never comes back to Warsaw in the 19 years? Why does he quiet down indigence to be burned in Warsaw? In order to figure out the answer, I choose many essays about homeland. Lost in Translation of Eva Hoffman is impressive one for me. In her essay, Hoffman describes her translation from Cracow to Canada with her family to repress the Second World War when she was thirteen years old. She is so sad as Chopin when they leave Cracow, her homeland. She believes she loses a lot and says, my headway rejects the idea of being taken there. I do non penury to be pried out of my childhood, my pleasures, my safety, my hopes for becoming a pianist. (177) Due to the leaving, everything that she used to entertain in Cracow is gone, as she says, I t is a notion of such crushing, defin itely finality that to me it might as well mean the give notice of the world. (176) With such a pain, she translates to Canada.Even though she gets the peaceful sustenance and good education in Canada, Cracow is always the paradise and is always the place she is longing for and searching for. Hoffman recounts a conversation with a woman in a stylish party in New York. The womans father was a diplomat in Asian country, so she had lived surrounded by sumptuous elegance, the courtesy of servants and the delicate advances of older men. (177) For the woman, that life is paradise and it is a common sense that people wants to pursue the gorgeous life. But for Hoffman, the paradise is the life in Cracow, even though her life in Cracow is under, dark political rumblings, memories of wartime suffering, and daily struggle for existence. The life for her is low and dark, but with pleasure childhood, her safety and her hope to be a pianist.These beautiful memories and sweet feelings arriv e her never forget Cracow and make her always trust that Cracow is the paradise for her whole life. However, with the strong longing for Cracow, Hoffman, like Chopin, never comes back to Cracow, even though the war ends and Cracow comes back to peace. All she does to satisfy her longing for Cracow is reminding these memories and she lets her mind come back to Cracow and come back to the time when she was 4 years old. It is Cracow, 1949, I am four years, and I do not know that this happiness is taking place is taking place in a country recently destroyed by a war, she recounts. She never comes back, like Chopin she lets her mind solely sink into the old memories to satisfy her longing for home and to make her feel sweet and pleasure.Both Hoffman and Chopin permit the strong longing for homeland, but they both never come back the land they expect for a long time. I begin to wonder why they do not come back to the land that they miss strongly? Do they not have opportunities to come back or do they not want to come back essentially? N. Scott Momadays essay, The Way To Rainy Mountain inspires me. In his essay, Momaday recounts his pilgrimage to Rainy Mountian which is an old landscape for Kiowa tribe that his grandmother was the member of them. Walking on the Rainy Mountain, he memorializes how the way of life of the Kiowa tribe and how Kiowa tribe disappears. Kiowa people used to control the whole of the Oklahoma Plains they have their language, culture and tradition. But modern culture, soldiers and government make Kiowa disappear. His grandmother is one of the last generation to experience the brilliance of that culture.After leaving Kiowa tribe and translating to the modern life, his grandmother, Aho is sad to lose her homeland. Her childhood is defined by frogs away by the river and the motion of the air(183), but her life after Kiowa disappears is sunk into the memories of Kiowa. She uses the language of Kiowa to supplicate she dances Sun Dances. Th ese two ways are all she can do to memory her homeland so that she can feel Kiowa again. However, like Chopin and Hoffman, Aho never comes back the Oklahoma Plains either. If she came back, everywhere she would pass in the knit stitch triggers memories of Kiowa people and culture of Kiowa. However, everything about Kiowa does not exist anymore. No people will hunt on the plain no people dance the Sun dance no people would pray using the Kiowa language under noon. Even though she can walk on the Rainy Mountain, she cannot find the proposition of Kiowa. Maybe this is also the reason why Hoffman can Chopin did not come back their homelands. Everything during the time when they leave has changes, and the place is not the homeland as they remember.Chopin, Hoffman and Momadays grandmother cannot see the homeland they miss and expect, because everything changes so quietly on land, such as the buildings, roads and bridges. But landscape, soil and the land will not change always. I have se en the satisfied face of my grandpa when he touched the soil of his homeland. My grandfather was born in a small town of southern China. Because of the red soil, the land was so poor that they had to go fishing to survive. My grandfathers family lived on a small boat. Even though the life was poor, my grandfather was so happy since everyday he can see his parents and brother. However, when he was ten years old, the internal war begins in China and his brother was force to go to Taiwan. Since that time, my grandfather never saw him again until last year he got a phone and was told his brother was died in Taiwan.After he got the news, my all family came back the homeland of my grandfather. I can clearly remember how happy he was when he saw many fishing boats on the shore how exited he was when he saw the mountain where he often climbed with his brother how moved he was when he touched the red soil on the land. He told me that these fishing boats, landscape and the soil made him feel the sweet and warm as beforehand he was ten years old. He is right. The soil will not change, and it is totally the same as before no matter how long time has gone. The soil can make my grandfather to remind the old and beautiful memories and feelings. I think this is the reason why he wants to come back to his homeland even though the small town has changed a lot in the past 60 years.The sad Mazurka comes into my mind. Now, I have already known why Chopin does not come back to Warsaw when he is vivacious and why he wants to be burned in the land. He does not come back since he knows the Warsaw has changed and it is not the city as he remembered and imaged. He will not get the be of the old city as Momadays grandmother cannot find the trace of Kiowa. However, as my grandfather, he still believes the soil of Warsaw does not change. The moment when his body is burned in the soil is the moment when he comes back home. With the Mozarts requiem, lying in the soil he is longing for, h e will feel peaceful, sweet and happy because he comes back the homeland. Maybe this is the reason why the majority people want to be burned in the homeland. Maybe this is the mysterious attachment between individual and land.

The Effects of Black Tea on the Growth

The kernels of dimmed teatimetime on the growth of E. coli bacteria cultures Kierstin Barker, genus Melissa Bischak, Jackie Tyszkiewicz, Errin En all folk 25, 2012 Abstract This study was carried out in order to investigate whether dusky tea has antimicrobic properties as stated in Steven Johnsons The speck Map. If tea does have antimicrobic properties, then it could back up in warding reach waterborne diseases. We believed that if black tea is steeped in change state water, then the substance of bacteria subject to this firmness of purpose would decrease. We expected to see no difference in the amount of bacteria exposed to the black tea origin.Tannic venomous, black tea, stewed water, and a tetracycline antibiotic were time-tested for their partition offs of suppression in order to determine disinfectant properties. Our results stated that tea does not contain tannic acid save does contain tannin and therefore does not have antimicrobic properties that cont ain tannic acid found on the results of this test. Introduction In the novel The Ghost Map, written by Steven Johnson, Johnson refers to the idea that tea has antimicrobial properties and that it could possibly have influenced peoples risk of contracting infectious diseases such as epidemic cholera (Johnson, 2006).Traditionally, people drank tea to improve blood flow, eliminate toxins, and to improve resistance to diseases (Dufresne and Farnworth, 2000). teatime has been shown to have a wide range of physiological and pharmacological feats such as having antimicrobial properties, inhibiting malignant cells, and simply leaving the drinker feeling refreshed (Hamilton-Miller, 1995). Black tea contains amounts of tannic acid.Tannic acid is a commercial type of tannin, which is a bitter plant polyphenolic compound that binds to and precipitates proteins and various other organic compounds including amino acids and alkaloids and has antimicrobial properties which could possibly aid i n warding off waterborne diseases (Yildirim, 2000). Could some people in the city of capital of the United Kingdom really have been saved from the fatal cholera disease due to their preferred drink of tea? If tea actually does have antimicrobial properties, then it could possibly provide some explanation as to why some people were not affected by this waterborne disease as earnestly as others.So, our primary question is, Does black tea decrease the amount of live bacteria in a solution? In order to test this question, we have devised hypotheses and experiments to see if black tea actually does stunt bacterial growth and whether tannic acid helps aid in this process. While making observations, exploitation questions, designing an experiment to test hypotheses, and analyzing data, we also want to demonstrate our proficiency in using the scientific method throughout this study. We believe that if black tea is steeped in stewed water, then the amount of bacteria exposed to this so lution will decrease.We expect to see no difference in the amount of bacteria exposed to the black tea solution. If we are equal to accept our alternative hypothesis, then the claims that Steven Johnson makes in The Ghost Map could be plausible and tea with tannic acid could have possibly helped ward off waterborne diseases during this particular outbreak in London. By testing antibiotic, tannic acid, and black tea solutions on prepared agar plates covered in E. coli bacteria, we predict to observe the different effects that each solution emits based on the district of prohibition for each type of solution.Materials and Methods This experiment was carried out on September 11, 2012. In order to carry out such an experiment, many different materials were used. Two 200 mL beakers were each filled with 200 mL of deionized water. Using a Bunsen burner, both beakers of water were het up(p) until boiling at 100? C. Three agar plates were prepared with 100 microliters of E. coli bacteri a. This amount was measured using a micropipette. The bacteria were then spread around the entire surface area of each plate. each(prenominal) agar plate was then labeled fit inly (figure 1).Plate 1Plate 2Plate 3 Antibiotic (Tetracycline- 30 micrograms/disc) Antibiotic (Tetracycline- 30 micrograms/disc) Boiled water Boiled water Tea Tea 0. 5% tannic acid 0. 5% tannic acid 2% tannic acid 2% tannic acid Figure 1 Labeling of agar plates. The arrows represent the side in which the solution was placed. for each one half of the plate contained 3 discs doused with the appropriate solution. After the water was boiled, a black tea radix was then placed into one of the beakers and steeped for 4 minutes. This time was monitored using a stopwatch.After the tea had been steeped, 6 discs were plunge into the tea solution and then placed in the appropriate agar plate (plate 3). The discs were fairly partake distances apart. The same procedure was done with the other beaker of boiled water, t he antibiotic, and the different percentages of tannic acid. A total of 6 discs were placed on each plate (ex 3 dipped in boiled water, 3 in antibiotic in plate 1). These agar plates with added discs were then placed in an incubator set to 37? C for 48 hours and then placed in a refrigerator at 4? C.After the deal out time, the agar plates were taken out of storage and the bacterial reactions to the different solutions were observed and the regularise of inhibition on each disc was measured in centimeters using a caliper measuring tool. Results T fitted 1. median(a) diameter in centimeters of the zone of inhibition of the discs soaked each solution. Diameter of Zone of Inhibition answer Average (cm) Boiled body of water 0. 0 Black Tea 0. 0 Tannic caustic (0. 5%) 0. 27 Tannic Acid (2%) 0. 63 Antibiotic 1. 0 Table 1. Average diameter in centimeters of the zone of inhibition of the discs soaked each solution.Diameter of Zone of Inhibition Solution Average (cm) Boiled Water 0. 0 B lack Tea 0. 0 Tannic Acid (0. 5%) 0. 27 Tannic Acid (2%) 0. 63 Antibiotic 1. 0 After measuring the zone of inhibition for each type of solution, we were able to conclude which solution had the most antimicrobial properties based on its zone of inhibition. The solution that had the most antimicrobial properties (stunted the growth of the bacteria the most) would have the greatest average zone of inhibition. According to our data, the solution with the greatest zone of inhibition was the antibiotic (table 1).This parsimony was then compared to the rest of the solutions activity towards the bacteria. The higher tannic acid concentration had a greater zone of Figure 2. Average zone of inhibition in centimeters of each solution tested. For tannic acid solutions, the percentage in the parentheses is the concentration of the tannic acid. Figure 2. Average zone of inhibition in centimeters of each solution tested. For tannic acid solutions, the percentage in the parentheses is the concentr ation of the tannic acid. inhibition but a lower zone of inhibition than the antibiotic (table 1).Therefore, the more concentrated the tannic acid is, the greater the zone of inhibition. The black tea reacted to the bacteria in the same way as our boiled water control. These both had a zone of inhibition of zero. To bring out reinforce the differences in zones of inhibition, a saloon graph was constructed (figure 2). Through this we were able to see the varying zone of inhibition and therefore could conclude the amount of bacteria growth on the different plates based on which solution was used. Discussion In this lab, we tested black tea in order to see if it would produce a zone of inhibition in response to E. oli bacteria. What we observed after applying discs to our agar plates was that no apparent zone of inhibition on the tea discs was reached. Our control of boiled water had the same response to the E. coli as did the tea. The tetracycline antibiotic contained the greatest z one of inhibition because it was our control and was known to have antimicrobial properties. Tetracycline is primarily bacteriostatic and exerts its antimicrobial effect by the inhibition of protein synthesis (Anderson, 2012). The tannic acid also had antimicrobial properties based on the zone of inhibition.The greater amount of concentration, the more of an effect it had on stunting bacteria growth. Because the reaction to the bacteria in the tea and water solutions was similar and the reaction to the bacteria in the tea and the antibiotic was so different, this showed that tea does not have any antimicrobial properties based on this experiment. Because of the difference in reactions in the tannic acid versus the tea solutions, tea does not contain tannic acid or the amount of tannic acid in tea is so little that it does not produce a significant effect on bacteria.We expected to see no difference in the amount of bacteria exposed to the black tea solution. Therefore, we accepted o ur null hypothesis. We must reject our alternative hypothesis because no zone of inhibition was observed on the tea agar plate. We also did this experiment to see if tannic acid had and the black tea had a similar reaction to the bacteria. We observed that the results actually worked in reverse the tea showed no significant signs of inhibition while the tannic acid did. With further research, we were able to conclude that tea does not contain tannic acid, but it does contain tannin (Richardson, 2012).Tannic acid is a form of commercial tannin and has antimicrobial properties, but it is not found in tea (Post, 2009). Through further research we were able to find a similar experiment that received positive data to support that tea has antimicrobial properties. In this experiment, they attempted to describe the synergistic antimicrobial activity of tea and antibiotics against enteropathogens. Antimicrobial activity of boiled water tea extract and organic solvent extract were studied ag ainst Salmonella typhimurium to determine minimum inhibitory concentration.Both green tea and black tea extracts effectively inhibited the growth of S. typhimurium and E. coli (Tiwari et al. , 2005). The difference in this experiment was that they added another alternative to test the tea the tea was steeped in water at room temperature and in boiled water. According to their results, the zone of inhibition was greater in the tea at room temperature than the boiled water and the E. coli had a lower zone of inhibition than the S. typhimurium (Tiwari et al. , 2005). Not adding these factors into our own experiment could have make a significant difference in our figures and the zones of inhibition.Some areas of human error could have been that the tea was steeped for too picayune of a time to show any significant results or the forceps that handled the discs were not adequately sterile. Black tea did not have tannic acid as previously thought. Through research we were able to better our knowledge and accept our null hypothesis. Tea does have tannins which can be defensive compounds that counteract bacteria and fungi by interfering with plants surface proteins (McGee, 2006). This could have aided in the preservation of health during cholera outbreaks, but tannic acid was not a culprit in this investigation.Tea did not show any significant zone of inhibition and therefore does not have significant antimicrobial properties against E. coli bacteria according to this experiment. Literature Cited Dufresne, C. and Farnworth, E. 2000. A review of latest research findings on the health promotion properties of tea. Journal of nutritional Biochemistry 12 404-421. Hamilton-Miller, J. M. T. 1995. Antimicrobial Agents and Chemotherapy, Vol. 39, No. 11. London American Society for Microbiology. Johnson, S. 2006. The Ghost Map. New York Riverhead Books. Lee Anne A. medicine Information Online, 2012. Tetracycline Hydrochloride CapsulesUSPhttp//www. drugs. com/pro/tetracycline. html Lee Anne Anderson (September 20, 2012). McGee, H. Tea 101, 2006. What are Tannins? http//www. ochef. com/197. htm (September 21, 2012). Post, Gordon. Post Apple scientific Inc, 2009. Tannic Acid http//tannicacid. info/ (September 21, 2012). Richardson, B. 2012. Tannic Acid in Tea? I Dont Think So. The Serene Cup. Tiwari TP, Bharti SK, Kaur HD, Dikshit RP, Hoondal GS. 2005. Synergistic antimicrobial activity of tea & antibiotics. US Natural Library of Medicine. 122 80-4. Yildirim, A. 2000. J. Agric. diet Chem. , Vol. 38, No. 10. Turkey Erzurum.

The walt disney company (competitive analysis) PowerPoint Presentation

The walt disney follow (competitive depth psychology) - PowerPoint Presentation ExampleWhat is therefore important to understand that in order to perform the competitive analysis of Walt Disney, it is critical to consider Walt Disney as a brand rather than analyzing the firms competition in different segments of the business? Three of the most important competitors of Disney include News sens , Time Warner Inc and NBC oecumenical Media Inc. News Corporation is involved in different businesses including News, Movies and publishing. It operates the Fox News channel as sound as the Fox Filmed entertainment thus competing on two different counts with Disney. It is important to feeling that New Corporation is also in the business of publishing and publishes world renowned magazine on the stock market with the name of The Wall Street Journal and the Times London. Apart from this, the News Corporation also owns and operates the book publishing giant of HarperCollins thus having presenc e in different segments of the same duct of business. Time Warner is the third largest media company in the world after Disney and New Corp and is considered as whiz of the giants in the industry after these firms. Time Warner is also in the business of television, films and publishing and has relatively respected market recognition for presenting successful movies over the period of time.