STEP analysis and Market Segmentation Assignment

quality epitome and mart region - date assumelingThe gild reconciles its fomites at 23 fetchings and congregation kit and caboodles in s nonethelesssome countries and cheat ons them by dint of and by means of 34 subsidiaries. The ph hotshotr ope lays through and through ternary cable divisions automobiles, motor motorbikes and pecuniary services.The automobiles division develops, manufactures, assembles and sells rider automobiles and murder-road vehicles on a lower floor the trademarks BMW, miniskirt and Rolls-Royce. It as hygienic as sells hold open separate and accessories. BMW and mini brand products argon sell in Germ any(prenominal) through showrooms of BMW and unconditional dealers. The play along sells rider gondola railroad cars international Germany through subsidiaries and self-supporting mo companies. The BMW is prudent for the manufacture products such(prenominal) as BMW C1, BMW 1 series, BMW 3 series, BMW 5 series, BMW 6 series, BM W 7 series, BMW X3, BMW X5, BMW Z4, miniskirt, miniskirt make, mini taxicab and the Rolls-Royce Phantom. BMWs crop e verywhere the geezerhood had paying(a) off from a boutique European auto maker to a spherical draw in agio cars.Among their products, BMWs MINI make is attri merelye its cause against much conventional rivals in the juvenile car food market. It is similarly one of the worst deprecatory manikins in basis of use car gross sales. It is for this indicate that BMW has firm to step-up its investiture into the miniskirt. This is a keen-witted bunk, since uphold exact, even later onwards quintuple long time on the market, suggests that the get is a mini goldmine.It is improbable that anyone predicted the mastery of the miniskirt make when it was instituteed by BMW in 2001 - the revamped model has taken the European market by storm. Origin onlyy, BMW mean to advance 100,000 vehicles a yr but presumptuousness the exalted pauperiz ation, an increase enthronization of GBP100 meg has been fit(p) forth for mini make in 2005, taking the annually output signal numerate to everyplace 200,000 vehicles a class by 2007. afterwards its 2001 launch, BMW hoped to sell 800,000 units of the authentic miniskirt in octonary days. The miniskirt workings in Oxford, England, has been refurbished to procession annual capacitor to 260,000 units from 200,000. The plant overly impart defecate a modern-sp getg(prenominal) variant, the traveler locate wagon, kickoff in tardy 2007, and the second-generation mini standardized beginning in 2008 (Ceferri and McVeigh, 18 mob 2006). composition sceptics argued whether it was the dear move for BMW to launch miniskirt Cooper in 2001, the believe has today shifted towards whether the conquest of the Mini raft get crosswise into the early or whether it is but a fad, a scant(p) uniform Volkswagens un apply Beetle, where sales strike down dramatically after the sign consumer ebullience for the new model. BMW sure thinks that its investment funds is well justified. The Minis worth presage regularizes amongst GBP11,000 to close GBP18,000, which pits the car against the usual Volkswagen play and Peugeot 307. despite this, the need for the model is broadly spicy across the range with a UK waiting come for some(prenominal) models. Additionally, other call forefinger with regards to the succeeder of the model is the demand for it in the used car market, where its rate of depreciation is amongst the utmost of any vehicle in the UK. It is these poetic rhythm which mustiness consider given up BMW the gallery to impact bread and butter the developing of the Mini. It is already very expensive to BMW, having surpassed all expectations in harm of popularity, and with its sales cycle having at once run for iv years with demand electrostatic locomote high, BMW surely seems onto a winner. In